Preview to 2010 Census and American Socioeconomic Diversity Revealed
Miami, FL (Vocus) July 28, 2010
Business professionals, eager to see what the U.S. Census Bureau publishes about the diversity and growth of the American population, may not need to wait for the release of this decennial report. Geoscape®, a market intelligence firm based in Miami, produces a detailed information resource that enhances and updates Census data then deepens it with a myriad of metrics on the diverse American consumer. The American Marketscape DataStream™ (AMDS): 2010 Series provides current year and 5-year forecasts on over 1,500 data elements. A companion resource called Consumer Spending Dynamix™ estimates spending potential for households by race and ethnicity and across over 300 hundred product categories. Both information resources are available from the national level to micro-mapping detail such as ZIP codes and block groups. The applications for this data are endless and include strategy development, forecasting, retail distribution and media planning.
“Geoscape’s AMDS provides actionable data by diverse consumer types, such as Spanish speaking Latinos in upper income strata and those who spend far above average on food and beverages,” claims Marco Yañez of Allied Beverage Group. The Geoscape® data is available in various forms including the Executive Summary report, which can be downloaded at no charge from the Geoscape® website. Those interested in an interactive online intelligence system can subscribe to the company’s FREEmium Edition for a complimentary introduction period.
According to César M Melgoza, Founder & CEO of Geoscape®, “The AMDS was built by a team of specialized demographers, statistical modelers & database programmers in a perennial effort to stay at the cutting-edge of research. We use many advanced data synthesis techniques to reveal cultural segments missed by the Census, resulting in an in-depth representation of America’s diverse cultures and business opportunities in ways that make the information actionable.”
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Preview to 2010 Census and American Socioeconomic Diversity Revealed
prweb.com
